Our Manifesto

We tell kids to sit still at the table, but expect them to explore it.
We measure success in clean plates, but joy is what makes food worth finishing.
At Sorted Kids, we want to fix a broken food culture.

We’re not raising perfect eaters.
We are raising fearless food explorers.

Our Story

For more than 15 years, Barry, Jamie, and Mike have been on a delicious adventure with Sorted Food, a global food community driven by curiosity and friendship. Having been constantly fed inspiration and knowledge by incredible chefs from around the world, in many ways, they never outgrew the weaning phase. They have become, in a sense, the ultimate "weenies" always learning, always exploring, and always hungry for more.

But then, they became dads. And with fatherhood came a new perspective: a responsibility to pass on that same sense of wonder and joy around food to the next generation. They realised that if they, as adults, could remain perpetual learners "weenies", then they could help their kids become fearless food explorers, too.

And so, Sorted Kids was born, a mission to transform the way children experience food, not with rules or pressure, but through play, creativity, and fearless exploration. Now, they’re inviting other parents, creators, and changemakers to join them on this journey, to build a movement that will change food culture for generations to come.

Our Beliefs

1. Joy Leads the Journey
2. Raise Fearless Food Explorers
3. Rebuild Food Culture
4. Connection Through Food
5. Big Mission, Real Impact

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