When our community gets behind a purpose-led brand, real change happens. From helping small start-ups reach new audiences to shifting everyday habits in kitchens around the world, the support and amplification makes a genuine difference. It’s proof that together, we can fuel the growth of good ideas and help shape a better future of food.
THE BRAND:
The Founders, Alexander and Philippe are lifelong friends who spent a lot of their free time outside: camping, hiking, getting caught in storms, and challenging themselves. No Normal grew from those shared experiences and the realization that most coffee solutions just didn’t cut it. They set out to create something better: honest, functional, and rooted in a deep respect for nature.
“That’s the mission behind everything we make. We create outdoor coffee that works in wild conditions — no gimmicks, just great taste and total practicality. Our tubes are made in Switzerland with partners who share our values. They’re lightweight, recyclable, and built for wherever your adventure takes you.”
SORTED SQUAD IMPACT:
Having featured ‘no normal coffee’ in a non-sponsored video and social media series, the response from our community was incredible. While we could talk about the impact it’s better to hear it straight from the horse’s mouth....
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